Risa Arin

A seasoned digital marketing, customer experience expert and award-winning entrepreneur, Risa is an innovative brand builder. With nearly 20 years of experience advising Fortune 100 companies and their leadership teams, she is skilled at developing stand-out, integrated marketing campaigns and best-in class customer experiences.

Risa has experience not only with marquee brands including American Express, Delta, NIKE and KEYTRUDA but is the visionary and CEO behind the startups XpertPatient.com launched in 2021 and XpertPatient.store launched in 2023, two healthcare disruptors built to re-imagine how we educate and empower newly diagnosed cancer patients and their caregivers.

Winner of the the PM360 Innovation Award, Multiple Digital Health Awards and A Stevie Business Award Winner, Risa is a regular podcast speaker and conference guest. Her current mission is helping health & wellness brands create amazing experiences that drive business growth while offering better care and ultimately better outcomes for patients.