Rachel Griffin

Embodying the spirit of “work hard, play harder,” Rachel lives and breathes the business of play and boasts over two decades of children’s entertainment PR and marketing experience. She is like a playtime ninja, stealthily launching oodles of toy brands and franchises for the giants of the industry including multiple Toy of the Year winners and nominees. And not only that, Rachel is an Advisory Board member for The Genius of Play and People of Play (formerly the Chicago Toy and Game Fair), a spokesperson for The Toy Association, a two-time Women In Toys: Wonder Woman of the Year Finalist, and a PRSA member, all of which showcase her genuine passion for all things play. Along with PR, Rachel has crafts mind-blowing promotions and campaigns that have increased brand awareness year over year. Whether it’s dazzling media coverage or jaw-dropping events, Rachel is the maestro of all things to get brands noticed to drive sales. When Rachel isn’t wielding her PR and marketing magic, she’s embracing life’s adventures as a proud foster mom, a world traveler, an accomplished marathon swimmer and triathlete. Proving that you can do anything with hard work, dedication, and a sprinkle of playfulness. Rachel has the playbook on play, the passion for fun, and the power to make your brand shine.