Nouri, Amy

Amy Nouri

Vice President
Firesign Legal Marketing

Amy Nouri helps legal industry clients effectively communicate their unique advantages and ability to tackle the challenges of the people in need of their specific expertise. She develops smart, agile marketing campaigns designed to resonate with target audiences, achieve measurable success and deliver real value to both her clients, and theirs. Her well-rounded marketing background is shaped by experience working for professional services firms and consumer goods companies in a range of industries for more than a decade, with more than half of that time focused on supporting the legal industry. She deploys strategic plans custom-built to meet client goals, so every marketing campaign – like law firm, lawyer, and matter – is different. Having started her career at AmLaw 200 firm Lathrop & Gage (now known as Lathrop GPM), Amy is motivated by the challenge of marketing to the wide variety of markets and demographics that the legal industry serves. She is particularly proud when she achieves success for a client through a creative or new solution and is constantly looking for inspiration from outside of traditional legal marketing that she can adapt accordingly to meet the industry regulations and best practices. Her competitive nature draws her to especially revel in handling the nomination and submission for legal awards and rankings she successfully placed clients in Benchmark Litigation, Chambers USA, ALM honors and multiple local recognitions. Prior to joining Firesign, Amy led global public relations campaigns for fitness, B2B and corporate wellness products at Garmin. She then deepened her social media experience at Hallmark, working on content, calendaring and paid strategy for the branded social media platforms.