Parna Sarkar-Basu
CEO and Founder
Brand and Buzz
A tech evangelist, Parna Sarkar-Basu serves as a strategic advisor to transformational leaders and tech pioneers and helps them launch and reinvent companies. A brand architect, Parna also designs powerful programs to spotlight entrepreneurs and innovators and elevates startup founders to industry thought leaders.
Her expertise includes changing industry perception, building market relevance, re-positioning businesses and entering new markets as well as preparing companies for fund raising activities — IPO, M&A, VC and crowd funding. Recipient of multiple awards, she has propelled several tech companies into innovation leaders in highly competitive markets — from robots and artificial intelligence (AI) to enterprise software and consulting services.
Parna is frequently invited to speak at and moderate executive sessions at various tech industry events, including TechCrunch Justice, AI World, Robotics Summit, Front End of Innovation (FEI) and Forbes Councils. Parna regularly contributes to various publications, including Forbes, Boston Business Journal, Authority Magazine and Chief Marketer. Some of the topics she covers include innovation for good and emerging tech to future of work and humanizing brands.
A voice for gender inclusivity, Parna enjoys building initiatives to inspire women in technology and future innovators. She was profiled in SEEMA and Welum’s Women Who Inspire for her work in promoting diversity and recognized for her contribution to STEM programs. In addition to supporting various women in tech organizations, Parna is the co-chair of MassTLC’s professional women’s community and serves on the board of WITI (Women in Technology International) and American Marketing Association, Boston.