The Women-Owned Business Pitch Competition is an exciting feature returning to the Women|Future Conference for the third year in a row. This ‘Shark Tank’-style competition provides a platform for a select group of women-owned businesses to compete for a chance to win funding. The Pitch Competition is judged by a panel of successful and established women entrepreneurs.

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The 2021 pitch competition was a success.

Click here to read more.


Your business must have been founded in November 2019 or later in order to compete.


This year’s funding will be determined based on the ongoing acquisition of sponsorship funds. The amount of prize money will be announced in October. Sign up for our conference updates to get notified about pitch competition announcements and other conference news.

Only 2.3% of venture funding went to women-led startups in 2020 …




Shannon Spotswood, President, RFG Advisory

Shannon is a 25-year industry veteran in financial services with an outstanding reputation built on leadership roles in investment banking, hedge fund management, and business development. Under Shannon’s leadership, RFG Advisory was named Best Places to Work for Financial Advisors in 2021 and a Finalist for the Investment News Innovation Awards 2021.


Monica Coburn, Founder and President, Nevada Business Advisors

After 20 years of experience in the banking and finance industry, Monica Coburn became a corporate dropout and decided it was time to launch her own firm to follow her passion and fill a need in helping small businesses. As a result, Nevada Business Advisors was formed.


Ellen Higney, Founder and CEO, Bug Bite Thing

Ellen Higney is the Founder and CEO of Bug Bite Thing, Amazon’s #1 selling product for insect bite relief, with more than 45,000 reviews. Her company gained national recognition in October 2019 after appearing on ABC’s hit show, ‘Shark Tank.’ All the Sharks were biting with offers to invest in the business, but it was Lori Greiner’s ‘Golden Ticket’ offer that secured the partnership.


Karen Coffey, CEO, Karen Coffey Coaching

Karen is proud to be a National Award-Winning Speaker, Coach, and Author of the book: Making Agents Wealthy, as well as recently ranking #369 on INC 500 2020 List of fastest-growing companies. She was able to go from a homeless single mom to create this success story for herself, with no established sphere of influence.


Jessica Kline, Founder and CEO, Backwoods Promotions Inc.

In 2012, Jessica, an experienced rider, created Backwoods Promotions Inc., a Canadian-based company that specializes in motorsports, automotive & outdoor event staffing across North America. In 2020, the company was certified as a women-owned business and received a number of Stevie Awards in the International Business & Women in Business in both 2020 and 2021.


Helen Greiner, CEO, Tertill

Helen’s goal since she was 11 has been to create robots. Now this dream has been refined to delivering robots that help people by performing dull, dirty, and dangerous jobs. Helen co-founded and served as Chairman and President of iRobot Corporation for 18 years. During this time, iRobot revolutionized cleaning with the introduction and sale of millions of Roomba Vacuuming Robots. Helen also founded CyPhy Works, a drone company that delivered persistent drones flying for many hours, days, weeks at a time autonomously. 


Heather Cox, President, Certify My Company

Heather is an award-winning entrepreneur, speaker, and consultant. She brings her tireless energy to the cause of making the business world more closely resemble the real world. Heather champions diversity and inclusion through her work as an entrepreneur, giving business leaders the tools to improve their numbers and advance their companies. As President of Certify My Company, Heather assists all diverse-owned businesses to increase their visibility in markets and make creative connections that accelerate growth.


Apoorva Chintala, CEO, Clocr

Apoorva Chintala is the CEO and co-founder of Clocr Inc., an online platform for effortless and legal digital estate planning. Apoorva won first place among the ten finalists competing for the Women-Owned Business Pitch Competition at the 2020 Women|Future Conference. Apoorva is a student at the University of Texas at Austin working towards degrees in Management Information Systems, Plan II Honors, and economics.


Ellen McAlister, President, Bug Bite Thing

Ellen McAlister oversees the operations for Bug Bite Thing’s U.S. and international business.  Ellen is the mother of Bug Bite Thing Founder and CEO, Kelley Higney, and first appeared on ‘Shark Tank’ Episode 4 of Season 11 where the mother-daughter duo pitched the Sharks to invest in the business. Bug Bite Thing has experienced massive growth since it debuted—from hundreds of thousands of dollars in revenue into a multi-million-dollar enterprise. 

100% of the Pitch Competition sponsorship money goes to funding the winning women-owned businesses.

Interested in sponsoring the 2022 Pitch Competition? Click here.